Search Engine Optimisation

Matt Riches Search Marketing is a decade long provider of Search Engine Optimization services and techniques used to help local businesses realise the scale and growth that can be achieved from online leads.

So what is search engine optimization?….

In a nutshell and much as it sounds, an SEO is employed to gather and arrange content on a website to help a search engine properly understand what the content is about, its intent and its intended audience. In turn, the search engine will be better able to show this information to the intended readers in a more effective manner.

Now I should stress, that is a very simplistic description and the reality is a good SEO will use a plethora of both on-page and off-page techniques to ‘Trick’ or ‘Coheres’ the search engine into believing his page is more relevant and a better choice to display higher up the page than his competitors.